They all show brand elements (logo mostly), including from their partners.They often show the product/app in use.The video creatives are straightforward in their messaging: they are not “smart” and do not really use storytelling.Facebook feed ads for these apps are short (This allows to target a specific audience for which the product or partner is appealing. We grouped ads by similar “themes” when we observed some. We can assume that a lot of them are also displayed on Instagram. These ads are the ones displayed in people’s Facebook feed. These are ads you can find by searching the Facebook Ads Library. Let’s dive into the different kind of video ads used on these channels. But there are definitely some similarities! These apps don’t have the exact same positioning, so of course their ad creatives also differ. Here are the 3 cashback or coupons apps we took a look at and where we’ve seen them run ad creatives: YouTube Channels – for YouTube ads (ran through Google App Campaigns).
Facebook Ad Library – for Facebook feed ads (only displays the active ads).Mobile Action Advertising Intelligence – for in-app ad networks, including Admob (ranthrough Google App Campaigns) and Facebook Audience network.We used some of the available tools to conduct a competitive analysis, which means the list of creatives we got is not exhaustive and for some channels just a “snapshot” taken at a specific time. Note: we do not have “insider information” regarding these app’s UA strategy. Let’s compare the ad creatives (mostly video ads) of some of the top cashback apps! In this blog post we take a look at how several apps’ ad creatives vary across user acquisition channels.
Which cashback script did ebates use tv#
The difference between ad creatives then gets even more obvious when you compare say a Facebook feed ad to a TV commercial. Most established apps looking to scale their user acquisition efforts generally do not limit themselves to running ads just through Facebook and Google’s platform. It’s especially true with Google App campaigns where ad creatives can range from a YouTube ad to an ad banner in a game. in-app ads with the Facebook Audience Network. This is true with placements within the same “platform”, like Facebook feed ads vs. You’re either not speaking to the same audience, speaking to the same audience but at different times and in different places or any combination of these. When producing image ad creatives or video ad creatives you need to take into account where they are going to be displayed so you can adjust things like aspect ratio, duration, tone or even style. There is not one creative fits all: different channels and different placements often require different kind of creatives or at least slight variations of these creatives. Using high-performing creatives is one of the most important levers to optimize user acquisition. Ad Creatives Across Channels for Cashback & Coupons Apps
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